BYD – Symbol of China’s auto industry
As a pioneering representative of China’s emerging technology wave, BYD contributes to bringing this country’s electric vehicle industry to the world’s lead, solving the problem of sustainable transportation for mankind.
BYD’s global footprint
A few decades ago, China stood out as the world’s factory, specializing in producing low-cost goods for global companies. However, dependence on outsourcing is no longer enough to meet the needs of a thriving economy.
Therefore, they decided to shift from mere production and copying to focus on technology and innovation. The Chinese government has implemented many policies to support research and development (R&D), such as the “Made in China 2025” program to promote the development of high-tech industries, gradually reducing dependence on foreign technology.
Efforts to transform quickly helped the world’s second-largest economy achieve many achievements. Applying R&D achievements to practical production, many of the country’s leading corporations are leading the way in developing new technologies. In particular, the most notable is the spectacular change in technologies related to green and sustainable transportation.
Green transportation developed by BYD
BYD made a big splash when introducing the safest Blade battery today
In 2023, the company achieved export growth of 334.2% over the same period in 2022, reaching nearly 243,000 vehicles. In the first half of this year, BYD sold more than 1.61 million new energy vehicles globally, an increase of more than 28% over the same period last year. Up to now, the BYD brand has been present in 88 countries and regions around the world with more than 30 industrial parks established in many countries such as Brazil, Japan, India, etc.
BYD “solves” the price problem
In the context of the increasingly competitive global electric vehicle market, BYD applies the strategy of building a product ecosystem with many different models and segments to meet the diverse needs of drivers.
To meet all audiences, BYD offers a wide range of products from economy cars to high-end models. This strategy makes it easy for BYD to reach both customers with limited budgets and those looking for the most advanced products.
In Vietnam, BYD also applies a similar strategy with 3 products: BYD Seal, BYD Atto 3 and BYD Dolphin, which are in the sedan, SUV and hatchback segments, respectively. With a price tag of only VND 659 million, which includes a 7 kW wall charger that is free to install, a handy 2.2 kW portable charger, and a handy V2L power adapter, BYD quickly received its first orders.
Entering the Vietnamese market, BYD initially brought 3 models BYD SEAL, BYD ATTO 3 and BYD DOLPHIN to serve a diverse group of customers.
Another aspect when talking about price, BYD has to face a big challenge in terms of the psychological barrier of “only buy Chinese goods if the price is cheap”
It can be mentioned that BYD’s core technologies, the first is the Blade battery – a “trophy” that contributes to BYD’s name globally. The strength of Blade batteries lies not only in their ability to provide outstanding power but also in their resistance to explosion, deformation or heat even if pierced. As a result, the blade battery has passed a series of harsh tests and is one of the safest batteries in the world, and has helped BYD become the leading safe new energy vehicle brand today. Combined with the e-Platform 3.0 platform and exclusive CTB (Cell-to-Body) Technology, BYD vehicles not only have a solid and sturdy frame to ensure the safety of people inside, but also provide a spacious interior space, a smooth driving experience but still save energy.
In addition, the utilities equipped on the 3 opening models also create a significant added value compared to products in the same segment on the market, such as a 15.6-inch center touch screen that can be rotated flexibly, dual wireless charging, soundproof panoramic glass ceiling, etc insulation…
New energy vehicles bring impressive experiences to users at a fairly competitive price
In short, throughout the past decade, BYD has focused on mastering advanced technologies such as batteries, electric motors, electronic control systems, and semiconductor chips. In addition to providing a wide range of electric passenger car models, the company owns a range of electric trucks, electric buses, electric forklifts, and even electric rail solutions. BYD understands that the needs of the market must be met comprehensively, so that BYD can fulfill its mission of delivering a zero-emission future and completely eliminating the use of fossil fuels.
Source: VNExpress Newspaper
